Our Story

Girl surfing surf ski in a wave

At The Lap Collective, our mission is to enrich your relationship with the water

By curating a portfolio of premium swim-centric brands, we aim to transform the way people swim and connect with the water for generations to come.
Whether you're dipping into the pool or the ocean, competitively or recreationally, The Lap Collective aims to inspire everyone to dive in with confidence.
If you're swimming laps, lapping up the sun, or have waves lapping at your feet, we've got you covered.